As employees and companies reap the benefits of remote work (, just to name a few), it’s no surprise that working from home (WFH) — or working from anywhere (WFA) — is becoming more widely accepted and expected. Tasks that could once be done only from the office are now being completed in homes, coffee shops, and coworking spaces around the world. With this increase in remote teams, the need for reliable, flexible technology is at an all-time high.  Acquia is a remote-first company with office locations in Boston and Tokyo for those who wish to work in the office, which means we’ve spent a lot of time testing remote technologies across teams. They consistently count on remote tools for collaboration and communication every day. 

Getting files organized in your system is the first step towards more efficient workflows and coordinated customer experiences. With complete and accurate asset , teams can quickly find exactly what they need.

Like keeping your home clean, keeping your DAM system organized requires good habits. The asset uploader is designed to do just that – by helping your teams quickly and easily add files with the right information.

Change is in the air. It’s been over a year since and during that time we’ve been working to bring our two great brands together into one. So without further ado, let us introduce you to (Widen). 

Consumers today have continual access to content across devices and channels, making it hard for marketers to cut through all the noise. Creating a quality product at an affordable price is no longer the only factor in a customer's purchasing decision. Brands need to meet customers where they’re at — wherever that may be.

Want to know how PIM and MDM differ? Master data management, or MDM, centralizes all of an organization’s information, while product information management (PIM) centralizes product data. A PIM solution is actually a subset of MDM and is most often used for marketing and merchandising purposes. At their core, both are information management systems that make it easy to create, manage, and distribute product data. 

A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product marketing and product management. This may appear to be different ways of saying the same thing, like Gershwin's "to-may-to" and :to-mah-to, but they’re actually more like apples and oranges. They’re separate disciplines with distinct and equally important responsibilities. The two roles need to work together to create harmonious interactions between people and products, so naturally there’s some overlap. 

Selling is a lot more complex than it used to be. Gone are the days when a little wit, a few product samples, and a firm handshake would close the deal. Sellers today need to do more. They need to communicate with and win the attention and trust of buyers. They need to “make the sale,” but do it in a way that upholds the integrity and image of the brand they represent. And they need to move fast. Doing all of this requires 24/7, on-demand access to the latest marketing brochures, demo videos, one-pagers, pitch decks, and more. 

Teams have been working remotely for a while now. While many are venturing back into the office, it likely doesn’t look the same as it did three years ago. While COVID-19 prompted the swift switch, it appears that many are embracing working from home as the new normal. 

It’s likely teams have settled into a rhythm by now, but there are still opportunities to optimize your remote workflow, especially when it comes to digital asset management (DAM). With dispersed teams, it’s more important than ever before to have quick access to on-brand content that can be easily and safely used by teams across the company. That’s why many organizations are investing more in DAM and other marketing technologies (martech). 

Locating the current version of a creative file — be it for a white paper, image, or event banner — can often feel overwhelming. You might have a dozen to choose from, each with a slightly different headline, or logo, or font. Why have they all been updated recently? Did the company font change? Which one do you use?

Trying to manage various versions of brand assets can be downright maddening.  Fortunately, version control can help you easily organize every last asset and retrieve the one you need instantly. Leveraging version control functionality can help you keep tabs on the latest version and can even display notes as to what changed and why. Staying on top of each of your asset versions will help ensure you’re not wasting time or money recreating assets or misusing old ones.

More on that later. Let’s get into exactly what version control is first. 

With the growth of online shopping during the COVID pandemic, the digital world became the dominant customer environment. And post-2020, e-commerce continued to expand — in fact, . To be competitive today, you need to create a consistent brand experience across every channel — both physical and digital. And that means you’ll have to coordinate some of the in-person experiences that used to happen naturally with strategic digital interactions.