Send product data to the Widen Collective® to provide role-based access across your business.
Import product specs from an upstream ERP or PLM system Lock down fields to ensure accurate data Set up permissions to control access to the Entries app, channel exports, and data imports Filter the master product list by type or attributeOrganize what customers will read, see, and hear about your products in one view.
Add product descriptions, feature lists, and other marketing copy with a rich-text editor Assign products to their correct brand, region, and product type Associate assets to products, from existing assets in the DAM platform or new assets Enrich products at the parent level to cascade those values to all of its variantsUse do-it-yourself automation with custom triggers and variables to notify users at every step of the product content lifecycle.
Notify copywriters when products are ready for descriptions and other copy Notify creative managers to kick-off new digital asset creation Notify brand managers or legal personnel when copy is ready for reviewSyndicate product data to e-commerce, print publishers, websites, and other channels.
Configure a channel to only include products in a specific set of product types or region Identify products that are missing information or need approval Export data to Productsup for syndication to digital marketplaces Send dealers new products ready for distribution
Quickly create digital product catalogs for dealers, distributors, and sales teams using the product assets and attributes in your Widen site.
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